Michael Edgcumbe

Accomplished Product Design and Engineering Lead with over 10 years of experience in full-stack iOS development. Specializes in designing, developing, and launching innovative user experiences, most recently for visionOS. Expertise in immersive technologies like AR/VR, integrating SwiftUI, RealityKit, and Unreal Engine into cutting-edge solutions. Skilled in user-centered design, rapid prototyping, cross-functional collaboration, and data-driven decision-making.

Product Design and Application Engineering for Apple’s App Store*

• Led the 0-to-1 development of new AI-powered consumer applications for iOS and visionOS, owning the entire product lifecycle from initial concept and user research to App Store launch.
• Deployed on-device Large Language Models (LLMs) and custom generative AI models (LLaMA, Vision, CoreML).
• Acted as a Founding Engineer & Product Architect, establishing development standards and processes for new mobile experiences.
• Engineered a high-performance media pipeline using Metal, RealityKit, and SwiftUI for synchronized 2D/3D AR overlays.
• Architected and built fluid, high-performance user interfaces entirely with SwiftUI, focusing on great UX and reusable components.
• Built and launched Tula House, a spatial computing application for visionOS, from concept to App Store deployment.

• Led rapid prototyping for on-device ML and AR features for Google Maps, building high-fidelity proofs-of-concept that directly influenced product roadmaps.
• Developed and patented a novel user experience concept that set the design and architectural direction for core engineering teams.
• Designed and built comprehensive, interactive prototypes demonstrating 35 end-to-end user journeys, which was instrumental in user research and securing leadership buy-in.
• Integrated diverse technologies (ARKit, MLKit, Firebase, GCP, Unreal Engine) to validate advanced AI-driven experience concepts with live data.
• Worked as a key partner to product and design teams, translating deep user insights into feasible, elegant technical solutions.
• Leveraged Google Cloud Platform for deploying and managing machine learning models used in iOS prototypes.

• Contributed to a large, cross-functional team to ship features for a subscription-based educational app with over 250,000 MAUs.
• Refactored major components, including the main navigation controller and audio asset handling, to improve performance and user experience.
• Established and configured CI/CD pipelines using Bitrise to streamline the development and release process.
• Designed and implemented a dynamic, CMS-driven contextual onboarding system.
• Collaborated on the implementation of OAuth for partner subscribers.

• Executed maintenance and feature development sprints for a popular social gaming app with over 300,000 MAUs, maintaining a 99.7% crash-free rate.
• Refactored the in-app purchase store and enhanced core UI components using Auto-Layout.
• Adjusted the distribution of in-app currency and pop-up advertisements to optimize monetization.

Screenshots

• Developed the MTV News iOS application, delivering pixel-perfect UI and animations for a major media brand.
• Integrated multiple social network sharing APIs (iMessage, Instagram, Facebook, etc.).
• Customized the GoNative wrapper to integrate native features with web content.

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mtv_news.m4v

Screenshots

• Acted as the sole engineer, handling both backend (Parse) and native iOS development to launch the initial product from scratch.
• Implemented a pixel-perfect design with a focus on seamless transitions and a custom card layout.
• Authored an administrative tool for database management.

Screencast

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Screenshots

• Designed and implemented core architecture for a cross-platform photo service, including the network client, CoreData model (MVVM), and a custom gallery layout algorithm.
• Developed a system to fetch photos from first-party and third-party repositories in both foreground and background processes.
• Built custom interfaces in Auto-Layout, including a card-based memory feed and collage editing view

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yarn.m4v

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• Led a complete rewrite of the client interface to implement a new design for an on-demand booking application.
• Integrated multiple third-party SDKs for push notifications (Kahuna), analytics (mParticle), and credit card transactions.
• Produced and presented a data visualization of the purchase funnel to co-founders to inform user flow design.

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beautified.m4v

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• Refactored an iPhone-only client into a universal app for both iPhone and iPad.
• Fixed critical, time-sensitive bugs in the in-app purchasing system for consumer-facing applications.
• Improved the performance and transition speed of scrolling through views with large image assets.

Weather Whiskers Screenshots

Smiley Central Screenshots